The 'Faye'

What's up with the whole naming my product after someone else thang going on at the moment?
Mulberry launches The Alexa (after Alexa Chung), Plastic Island launches the Lanphear (after US Elle Style Director Kate Lanphear) and LG launch the Eva and Victoria (Eva Longoria and Victoria Beckham) pictured above.

Now if any designer fancies calling their fab new product 'the Faye' in a bid to shift sales then I'm happy to endorse...